To command power and influence over silence.
When we set out to create our vision of the first luxury, self-defense handbag, we promised that no matter what, we would not compromise to achieve our goal of Shash becoming the pinnacle symbol of feminine power and elegance. A handbag for the unapologetically passionate woman who will stand for nothing less than perfection, beautiful style and fierce function.
Without compromising aesthetics, we have achieved the highest possible functionality. Our purse is the first self-defense handbag crafted with a biometric lock which can be added or removed at the discretion of the woman in charge. Each Shash design has been engineered and field-tested with the ultimate aim of being unquestionably reliable should that moment come when a woman calls upon our product as her last line of defense.
We at Shash have committed to our product line the same philosophy we have to our lives as independent, unapologetically fearless women.
Handcrafted in America
Every Shash purse is handcrafted and individually stitched with human precision in America. Humanely created, never to be constructed at the expense or exploitation of human rights or labor.
Piece of Art
We view every purse that makes it through production as an exquisite piece of art. Every Shash purse is constructed of only the finest grade genuine leather. We believe “artificial” has no place in the expression of provocative female status and power.
Fierce & Powerful
A priceless extension of a woman’s physical and social sphere of influence. A sleek creation of feminine perfectionism engineered BY the empowered woman FOR the empowered woman.
After forging a path through the Texas-grown construction empire, JoAnna Pigford Guelker, along with April Ann Kohlmeyer chose to embark on a bold, new frontier to simultaneously conquer both the world of women's fashion as well as self-protection.
Tempered with the unwavering love and support of their military veteran husbands, JoAnna and April have worked to understand their insight and knowledge of firearm utilization and storage, placing it within reach of the modern woman.
With the creativity, sleek design and scintillating innovation of April's decades of fashion achievements and women's fashion successes, the Shash line of conceal carry handbags is a lifestyle product of functionality, durability and expert craftsmanship as not yet witnessed within the market of women's beauty and self defense.
Supported, launched and directed by JoAnna’s pioneering business innovation, decades of unrivaled success, and practical experience from within the cut-throat, male-dominated arena of the Houston construction industry, these two women have narrowed their vision to achieve an end whose actualization is an inevitability: the revolution of the American woman’s fashion industry and the creation of a feminine lifestyle of empowerment.
Cheers to Fierce, Powerful You!